Tuesday, 18 September 2012

Answering the Evaluation Questions

In what ways does your media product use, develop or challenge forms and conventions of real media products?

I will need to consider ways in which my short film might differ from other films of its style. Does it contain stereotypes or challenge constraints? In what way - the storyline, imagery, sound, editing, shots, etc.? I might need to compare it to other shorts within the same genre, which would include a certain amount of research and consideration. The same or similar audience is also likely to support my evaluation.


How effective is the combination of your main product and ancillary texts?

The ancillary text should compliment the main product in a way that encourages and persuades audiences to watch the short, just as in any marketing campaign. It should indicate a clear style and genre that is likely to draw in the correct audience. Images or text should be fairly consistent, so that the pieces work together rather than apart. I should be evaluating whether as a group, the products promote one another.


How have you learnt from your audience feedback?

Feedback is essential to gain a clear understanding of whether the target audience consider the short to be a success or a failure. If information is gained during the production stages then changes might be made to improve the final product. From this, I will need to consider what changes have been made and how they have caused improvement.


How did you use media technologies in the construction and research, planning and evaluation stages?

Throughout every stage of development I will need to have used technology to support my ideas. The choice of technology is likely to have a huge influence over my final creation. Why did I choose specific equipment or software? What did I use? Did I attempt alternative methods?